by stuartferster | Jul 21, 2021 | Blog, Business Resources, Entrepreneurship, Small Business
The word entrepreneur as we use it today can be traced to the 13th Century from the French verb entreprendre. That means “to do something” or “to undertake.” It was a term that didn’t necessarily have anything to do with business back...
by stuartferster | Feb 25, 2021 | Blog, Business Resources, Customer Service, Entrepreneurship, Small Business, Stuart Ferster
Successful, veteran entrepreneurs understand that the key to establishing brand credibility and eventually building long-term customer relationships is understanding the customers’ pain points and providing them effective solutions affordably. In a 2018 study...
by stuartferster | Jan 28, 2021 | Blog, Business Resources, Entrepreneurship, Small Business, Stuart Ferster, Tools and Apps
Project management juggles between three surrogates; time, cost, and quality. Thanks to technology, task management tools are the fad in the silent majority of businesses. Task management, or project management tool, aids in the administration, planning, and...
by stuartferster | Dec 21, 2020 | Blog, Customer Service, Entrepreneurship, Small Business, Stuart Ferster
Customer churn is a problem for most small businesses because it can affect the company’s overall growth. Even if you’re consistently attracting new consumers to your brand or products, your loss of past customers may counteract that progress. This is why...
by stuartferster | Nov 23, 2020 | Blog, Business Resources, Entrepreneurship, Small Business, Stuart Ferster
Media coverage helps businesses spread brand awareness and get the exposure they need. Business owners could do the work themselves or hire a well-connected publicist. No one needs a publicist, but publicists who are willing to build relationships with the media take...
