Stuart Ferster's Blog

How to Win Customers Back

How to Win Customers Back

Customer churn is a problem for most small businesses because it can affect the company's overall growth. Even if you're consistently attracting new consumers to your brand or products, your loss of past customers may counteract that progress. This is why your...

Getting Media Coverage for Your Business

Getting Media Coverage for Your Business

Media coverage helps businesses spread brand awareness and get the exposure they need. Business owners could do the work themselves or hire a well-connected publicist. No one needs a publicist, but publicists who are willing to build relationships with the media take...

4 Ways to Find Entrepreneurial Thinkers

4 Ways to Find Entrepreneurial Thinkers

Whether you're an aspiring entrepreneur looking for other like-minded and highly driven individuals to collaborate with or is a business owner or team leader looking for employees who are executive material, finding entrepreneurial thinkers can be difficult. Here are...

The Reality of Brain Fatigue in Trying Times

The Reality of Brain Fatigue in Trying Times

During times of crisis and uncertainty it is easy to feel distracted or experience brain fog. Seemingly simple work tasks may start to feel like monumental chores. Perhaps you’re struggling to stay focused and productive. You’re likely dealing with uncertainty in...

Turning Social Media Followers into Customers

Turning Social Media Followers into Customers

By now, most business owners have understood the importance of having a social media presence. It's one of the best methods to present your products/services to your audience and form relationships with them. However, there is still one hurdle that most companies tend...

The UK’s Coronavirus Business Interruption Loan Program

The UK’s Coronavirus Business Interruption Loan Program

The COVID-19 pandemic has been circling the globe since late 2019. This novel coronavirus has been very virulent, as people had developed no immunity to it yet. During that time, there have been thousands of deaths in many places. Who can forget the images of Italy...

Retail Trends Worth Keeping An Eye On In 2020

Retail Trends Worth Keeping An Eye On In 2020

In 2020 retail chains around the world are changing their strategies to lure consumers to their stores. The marketing tactics that used to be effective, no longer are. As the world evolves, shoppers' expectations change, and retailers must meet those expectations to...

Becoming an Eco-Friendly Business

Becoming an Eco-Friendly Business

Lately, protecting the environment is a trendy subject. Individuals, as well as businesses, are adopting green practices. Should your company join the movement as well? There are a couple of things to consider. A business must consider the benefits first. It'll be...