Stuart Ferster's Blog

The Reality of Brain Fatigue in Trying Times

The Reality of Brain Fatigue in Trying Times

During times of crisis and uncertainty it is easy to feel distracted or experience brain fog. Seemingly simple work tasks may start to feel like monumental chores. Perhaps you’re struggling to stay focused and productive. You’re likely dealing with uncertainty in...

Turning Social Media Followers into Customers

Turning Social Media Followers into Customers

By now, most business owners have understood the importance of having a social media presence. It's one of the best methods to present your products/services to your audience and form relationships with them. However, there is still one hurdle that most companies tend...

The UK’s Coronavirus Business Interruption Loan Program

The UK’s Coronavirus Business Interruption Loan Program

The COVID-19 pandemic has been circling the globe since late 2019. This novel coronavirus has been very virulent, as people had developed no immunity to it yet. During that time, there have been thousands of deaths in many places. Who can forget the images of Italy...

Retail Trends Worth Keeping An Eye On In 2020

Retail Trends Worth Keeping An Eye On In 2020

In 2020 retail chains around the world are changing their strategies to lure consumers to their stores. The marketing tactics that used to be effective, no longer are. As the world evolves, shoppers' expectations change, and retailers must meet those expectations to...

Becoming an Eco-Friendly Business

Becoming an Eco-Friendly Business

Lately, protecting the environment is a trendy subject. Individuals, as well as businesses, are adopting green practices. Should your company join the movement as well? There are a couple of things to consider. A business must consider the benefits first. It'll be...

Four Effects of Coronavirus on Global Economy

Four Effects of Coronavirus on Global Economy

As the new coronavirus -- COVID-19 -- continues to spread, its effects are making an impact on the global economy. Economic Growth Is Slowing The Organisation for Economic Cooperation and Development (OECD) predicts that COVID-19 will cause economic growth to slow. If...

Using Social Media for Customer Service

Using Social Media for Customer Service

As a business owner, it's easy to view your company's social media platforms solely as advertising and marketing. However, your presence on social media can do considerably more than promote your business; it can also serve to defuse potentially volatile situations....

Top Small Business Tools for Success

Top Small Business Tools for Success

As a small business owner, it often feels like you're being pulled in a million different directions. Depending on your company's size, you may very well be serving as CEO, CFO, Advertising Director, HR Director, Janitor, Secretary, Customer Service Rep, and every...