Turning Social Media Followers into Customers

by | Jul 15, 2020 | Blog, Business Resources, Customer Service, Entrepreneurship, Small Business, Social Media, Stuart Ferster

Turning Social Media Followers into Customers _ Stuart Ferster

By now, most business owners have understood the importance of having a social media presence. It’s one of the best methods to present your products/services to your audience and form relationships with them. However, there is still one hurdle that most companies tend to struggle with, and that is in converting their followers into customers. Therefore, the following includes a few examples of just how to accomplish that very goal.

Know Your Audience

The fact is that even the best marketing strategies and sales pitches will not work if you are placing them in front of the wrong audience. Therefore, before anything else, you must know who your audience is. Knowing your audience will not just provide you with the correct audience but the right platform as well. For example, if you find that your audience comprises people aged 50-60, Snapchat may not be the best platform to place your efforts.

Be Active & Stay Consistent

One of the most common things that new companies struggle with is a lack of confidence from their customers. They don’t know who you are and thus are not ready to spend their money on you. Staying active and consistent with your content helps slowly but surely build up that customer confidence. It is this very strategy that business owners often stumble into when running their pages. However, sometimes it’s too late and thus more of a reason to incorporate this strategy early on.

Invest in Ads

Although you may have a good size amount of followers, they may not be spending enough time on your page to get to know you. Therefore, the best thing you can do to capture their attention is to invest in ads within that same platform. The very best thing about it is that you can do something within advertisements that you can’t on your profile, and that is posting a slightly different ad multiple times. Doing so targets the same audience who may have different interests with a slightly different sales pitch.

Having thousands or even millions of followers on your social media page is excellent, but it isn’t worth anything if you can’t convert them into paying customers. Therefore, it is highly recommended to adhere to the list of tips above to ensure success.