by stuartferster | Apr 16, 2020 | Blog, Entrepreneurship, Small Business, Stuart Ferster, Trends
In 2020 retail chains around the world are changing their strategies to lure consumers to their stores. The marketing tactics that used to be effective, no longer are. As the world evolves, shoppers’ expectations change, and retailers must meet those...
by stuartferster | Mar 19, 2020 | Blog, Eco-Friendly Business, Entrepreneurship, Small Business, Stuart Ferster, Sustainability, Trends
Lately, protecting the environment is a trendy subject. Individuals, as well as businesses, are adopting green practices. Should your company join the movement as well? There are a couple of things to consider. A business must consider the benefits first. It’ll...
by stuartferster | Feb 19, 2020 | Blog, Customer Service, Entrepreneurship, Small Business, Social Media, Stuart Ferster
As a business owner, it’s easy to view your company’s social media platforms solely as advertising and marketing. However, your presence on social media can do considerably more than promote your business; it can also serve to defuse potentially volatile...
by stuartferster | Dec 10, 2019 | Blog, Stuart Ferster
As a small business owner, it often feels like you’re being pulled in a million different directions. Depending on your company’s size, you may very well be serving as CEO, CFO, Advertising Director, HR Director, Janitor, Secretary, Customer Service Rep,...
by stuartferster | Sep 3, 2019 | Blog, Entrepreneurship, Small Business, Social Media, Stuart Ferster
If prospective employers search your name online, what will they find? What do you want them to find? This is one reason why developing your personal brand is important. Your personal brand is, according to Jeff Bezos, “what people say about you when you’re not in the...
