In 2020 retail chains around the world are changing their strategies to lure consumers to their stores. The marketing tactics that used to be effective, no longer are. As the world evolves, shoppers’ expectations change, and retailers must meet those expectations to stay competitive. There are specific trends that every retailer needs to be aware of.
Today’s consumers don’t want to be limited to handing over cash or a credit card. So retailers have to be aware of the fact that the more alternate payment options customers have, the more likely they are to give a store their business. Digital payment options have to be offered to younger consumers to gain their business. Retailers that accept Samsung, Apple, and Google Pay retain customers easier, as digital methods can also be used for gift card purchases and even alerts about upcoming sales and specials.
It isn’t only brick-and-mortar retailers that need to keep up with the year’s trends. Online retailers also have to be aware of what consumers want and have the desire and ability to deliver it. For one major retailer that operates both offline and online, 2020 is all about making shopping as easy as possible. Customers of the retailer can view recipes online and purchase the needed ingredients on the spot.
Major retailers are also beginning to use commercial ads in ways they have never been able to before. Many smart TVs now allow viewers to click on ads during commercials. When they do, they are instantly able to purchase the item being advertised. Customers who make purchases this way will be able to pick them up at the retailer’s closest brick-and-mortar location or have their items shipped to their residence.
2020 is the year clothing retailers take the 2D images of their merchandise and display them in 3D on their website. This allows consumers to get a more realistic idea of what the item in question will look like before they decide whether or not they want to order it.
Retailers will also be using 3D technology to envision changes in both layout and product placement. As a result, they will be able to make their stores more attractive to customers and, therefore, increase sales.