Stuart Ferster's Blog

How to Have an Entrepreneurial Spirit

How to Have an Entrepreneurial Spirit

The word entrepreneur as we use it today can be traced to the 13th Century from the French verb entreprendre. That means "to do something" or "to undertake." It was a term that didn't necessarily have anything to do with business back then. Free market capitalism did...

Should My Business Use a Freelancer or Marketing Agency?

Should My Business Use a Freelancer or Marketing Agency?

  The life of an entrepreneur is characterized by juggling multiple things at the same time. Whether it is accounting, fundraising, operations, or procurement, the entrepreneur's mind is hardly ever at ease. Unfortunately, of all business functions, marketing...

The Best Business Podcasts in the UK

The Best Business Podcasts in the UK

Podcasts have become one of the most ubiquitous forms of entertainment today. They make it possible for listeners to find the topics they're interested in and hear them when it's convenient. They're also very informative. Podcasts centered on business have made it...

Is Lean the Way to Go? A Look at the Pros and Cons

Is Lean the Way to Go? A Look at the Pros and Cons

Lean production or manufacturing is a philosophy that focuses on efficiency and eliminating multiple kinds of waste (Muda) from work processes. Initially developed in Japanese automotive factories, lean production has helped many companies worldwide drastically...

How to Win Customers Back

How to Win Customers Back

Customer churn is a problem for most small businesses because it can affect the company's overall growth. Even if you're consistently attracting new consumers to your brand or products, your loss of past customers may counteract that progress. This is why your...

Getting Media Coverage for Your Business

Getting Media Coverage for Your Business

Media coverage helps businesses spread brand awareness and get the exposure they need. Business owners could do the work themselves or hire a well-connected publicist. No one needs a publicist, but publicists who are willing to build relationships with the media take...

4 Ways to Find Entrepreneurial Thinkers

4 Ways to Find Entrepreneurial Thinkers

Whether you're an aspiring entrepreneur looking for other like-minded and highly driven individuals to collaborate with or is a business owner or team leader looking for employees who are executive material, finding entrepreneurial thinkers can be difficult. Here are...