Stuart Ferster's Blog

Four Effects of Coronavirus on Global Economy

Four Effects of Coronavirus on Global Economy

As the new coronavirus -- COVID-19 -- continues to spread, its effects are making an impact on the global economy. Economic Growth Is Slowing The Organisation for Economic Cooperation and Development (OECD) predicts that COVID-19 will cause economic growth to slow. If...

Using Social Media for Customer Service

Using Social Media for Customer Service

As a business owner, it's easy to view your company's social media platforms solely as advertising and marketing. However, your presence on social media can do considerably more than promote your business; it can also serve to defuse potentially volatile situations....

Top Small Business Tools for Success

Top Small Business Tools for Success

As a small business owner, it often feels like you're being pulled in a million different directions. Depending on your company's size, you may very well be serving as CEO, CFO, Advertising Director, HR Director, Janitor, Secretary, Customer Service Rep, and every...

The Effects of Brexit on Business

The Effects of Brexit on Business

Brexit has loomed over British culture for over three years now. So far, the Conservative government is having trouble delivering on Brexit. Theresa May famously insisted that a plan for Brexit would be delivered by the deadline of March 29, 2019. No deal that she...

What Are KPIs & Why Are They Important?

What Are KPIs & Why Are They Important?

Every business has goals that they want to reach. Some companies want to increase website traffic and engagement, whereas others want to boost annual revenue. But for any company to achieve their goals, they must understand what those goals are and how to define them....

Developing a Personal Brand

Developing a Personal Brand

If prospective employers search your name online, what will they find? What do you want them to find? This is one reason why developing your personal brand is important. Your personal brand is, according to Jeff Bezos, “what people say about you when you’re not in the...